Some of the games written by Reflexive are spectacular: Ricochet Lost Worlds is one of the all time great breakout games, in my opinion.

But they also sell games by other developers - pretty much duplicating the ones you see at PopCap and other places. Lately seems like an endless series of match 3 and find hidden objects.

Reflexive is a little less kiddy oriented than PopCap, it seems to me, and I like that.