I'm not sure I agree with the criticism. I bought Bejeweled 2 when it came out and didn't blast the developers because the game still made me line up jewels! Bejeweled 2 added some new features to the basic game idea and I paid my money willingly for it to get the improvements. Most sequels are a lot less "different" from the original game than VV2 is, as far as I can tell.