I don't mind the lack of exciting things to do too much. It keeps me from being a slave to the game and I actually get other stuff done while the game is running. I like not feeling that if I take my eyes off the screen or stop constantly trolling the grounds, I'll miss something crucial. I very much like not having to build and scavenge for food. I've only had the game for 2-3 days, and while at first I felt like time was going too slowly, now I think the pace is pretty good. Have a baby in the morning and by lunch time, it's 2 years old and repairing computers!
However, I would like the store to refresh more often, and I think it's ridiculous that the parents only make a dollar or so for every work cycle. Also, I'd love to have more than 5 options for families. Since many people feel that time moves slowly in the game, it might be more engaging to be able to have 8-10 families going at the same time. In addition, I would like the option to be able to rename the families. When I started with the first family, I just typed in my first name. Since then, I've thought it would be neat to be able to come up with a last name for the families and use that instead of my name.
Finally, I really dislike the looks of the characters. Surely they could be drawn to look more like actual people than the blocky, caricature-like figures which LDW seems to be stuck on. And what is up with never being able to see the backs of their heads? Everyone is always in profile unless they are looking toward the screen.