I have to say that I really like this game (even though I am still hoping for Bug Tycoon in the future)
The casual aspect is what appeals to me. I have other games to play that are completely absorbing and take a lot of time and focus(even though East India Company got delayed a few months)
This is the perfect game to have open as you surf the net, read the news, write emails, etc.
I have 2 families going---1 main family and 1 more experimental. This gives me the option to try different things at once.
I have to agree with you fully. I have ADD like many my age and multi-tasking is almost a must, especially with real time games and such. If I can't be online tending to my farm on facebook, or chatting with my mom etc... it's not a game worth playing for me

This game will stick around for a while with me.