I think that, considering that we ourselves are not LDW, and the fact that there are teeny tiny differences in My Tribe which would make it hard to sue, I think that what we are doing, by not just saying 'No' to buying it, but letting people know that it is clearly a rip off of VV, means that word will go around, and not only consumers, but reviewers as well, will take a second thought before buying My Tribe, and giving it a thumbs up for origionality.