I bet it's a virtual marriage website. 

And since this seems to be the place for discussion...here are some ponderings I posted in the screenie thread.
I'm just wondering what the heck a Beginner Model Builder is. 

  She sure is a pretty lady, though!  I would have given her a job as a model. 
 
 I'm still confused about what the objectives/puzzles will be. 

  And it looks like they can spend money. 
Well, these tantalizing peeks are certainly heightening the excitement! 
 
 Also, I wonder what the red and green 'gloves' in the first screenie (top right corner) are?  Are they clothes?  And what's the item under the gloves?