How do you beat the drum? I realize that sounds like a stupid question, but none of my villagers even seem to see it. They look at the building (after it's been converted) and think, "this building could be converted." But when I set them down anywhere around the drum, they totally ignore it, and go back to what they were doing. Does it take a village elder, or a Master in some particular skill?

Try it out, for goodness' sakes. Clicking it calls the children to school, but I don't believe bringing them to school actually grants them any skill.