I have played all three games a milllllllion times, and I love them all. For me there is Endless replay value.
I bought VV3 as soon as it came out because I trusted that I'd love it just like the last two and I was right! I loved it!
I think VV3 is my favourite (but not by much, they are all on a par really), just for the extras that have been brought in like the chief, the new scenery, the orchard trees that you plant yourself, the new sounds the people make and their new looks.
I don't see how the original poster was so disappointed (and compelled to comment on this forum about it!), if they've played the other two games. Surely they knew what was coming? Maybe they were hoping that this new villagers game Was a shoot em up after all...
The games are SUPPOSED to take a long time! What would be the point of plonking a scientist at the table, giving him one second and then Boom you have enough points to do everything around the village. That is what I would call no replay value.
I was not disappointed one bit with the new game, and long may it continue with even more new extras, secrets and tricks to discover!