I agree I liked the dresses in VV2 better as well. Especially the plain white and maroon ones. In VV3 my favorite dress is the white one with the blue sash and the just plain white one with the sort of frilly hem.
I don't know which head is my favorite... I really like the brown haired girl with the sort of ivy intertwined her her hair, and I also like the girl with the long black hair.
I haven't seen the guy with the black hair yet, but he sounds pretty awesome