I buy games often from Gamehouse (RealArcade) and I enjoy the try for 60 minutes feature.  The problems with all the limited features choices is that until you pay you don't get to see all the good about of a game and you don't get the gist of it.  Ads, I don't think are a good idea.  So I vote try-before-you-buy.  Oh, and buying "features" just gets weird in my opinion.
(W00T First reply)