I think, to get VV more popular, you could make small, free internet game that advertises VV2 and VV3.
It could be a collections screen with all the collectibles on the side - like a puzzle. Then you would have to match up the collectibles with their place on the board. It could be split into nine groups; Shells, Beetles, Butterflies, Pebbles, Coral, Tablets, Turtle Shells, Feathers and Keys.
I think it would be cute, good as a problem solving activity for kids, and it would make people want to play VV2 and VV3.
As I said, it would mainly be ranged at kids aged 5 to 12, so not much advertising would be produced, but then again, only a tiny amount of programming would be required.
Any other idea's for small internet games would be great!