Carla, the gear store looks great! It seems like you've already gotten a good start on the VV section.
As I don't know what you've got yet on the Fish Tycoon section (as it isn't done lol), I don't know if you've already thought of it or not, but have you considered a charm line? Small charms of each of the 441 fish, in color, that people could easily buy and attach to their existing bracelets? By now, you're probably thinking of the Italian charms but I was thinking more of the more typical dangling charms, heh.
You could even sell a bracelet on the site that's geared for adding FT charms, also. You, I think, would have to find a metal bead manufacturer, those that specialize in making metal charms, and talk to 'em about it but I'm sure you could probably do something like that.
I know that the Crimson Comet and Speckled Leaffish would sell quite well. In fact, I have a couple of ideas for those two - the Crimson Comets would go well with the fuschia or rose crystals, and Speckled Leaffish with the tanzanite crystals, in some of my beadwork designs (I run a small business, Catweaver's Beadwork).
~LDW Games addict.